An effective HCP sampling program needs more than a warehouse - it needs process, tracking, and reporting that brand teams can rely on. SRMC designs and manages pharma sample management programs that give brands visibility into where samples go and how they're used, so a program isn't just running - it's demonstrably under control.
How Our HCP Sampling Programs Work
We work with your brand team to set up ordering, eligibility, and fulfillment rules for physician-level sample distribution, then run the day-to-day fulfillment through our IDOP order system so every request is processed consistently. Eligibility rules can reflect whatever criteria your program requires - specialty, prescribing history, territory, or other business rules your compliance team has defined - and those rules are enforced the same way for every order rather than left to manual judgment calls at the warehouse level.
Sample Management & Reporting
Brand and compliance teams need regular reporting on sample distribution - volumes, recipients, and trends over time. SRMC provides that reporting as part of the program, so your team isn't reconstructing it manually from shipment logs. Reports can be structured around whatever cadence and level of detail your internal stakeholders need, whether that's a monthly volume summary for brand leadership or a more granular recipient-level export for compliance review.
Physician-Level Tracking & Accountability
Because every order runs through our PDMA-validated database, individual sample requests can be tracked back to the requesting healthcare provider, supporting the accountability standards pharmaceutical marketing programs are expected to meet. This physician-level detail is what allows a brand to answer specific questions - how many samples went to a given provider in a given period, or whether a particular shipment was ever delivered - without gaps in the record.
Program Design, Not Just Fulfillment
A sampling program is more than a fulfillment task - it involves decisions about eligibility criteria, ordering limits, packaging, and how exceptions get handled. Our team works with your brand's marketing and compliance stakeholders during setup to make sure these decisions are captured in the program's rules from day one, rather than being figured out reactively after the program has already launched.
Supporting Program Audits & Reviews
Sampling programs are frequently subject to internal audits and, at times, external regulatory review. Because our system logs every request with recipient and timestamp detail, we can support your team during an audit by producing the specific records requested, rather than requiring a lengthy manual search through historical shipment data.
Integration With Broader Marketing Support
An HCP sampling program often runs alongside other brand marketing activity - direct mail to providers, call center support, or trade sample distribution. Because SRMC's marketing support and fulfillment services operate from the same facility and share the same underlying order infrastructure, a sampling program can be coordinated with these other activities rather than managed as a disconnected, standalone workstream.